Multi-Dimensional Offer Optimization (MDOO) is a proprietary technology that simulates the impact of potential offers. The MDOO offer engine maximizes the impact of each individual campaign and increases acceptance by targeting high-risk characteristics of customers with the correct offering. As a result, the most effective offer is always delivered to a targeted subscriber.
Combining MDOO, non-confidential customer data, and statistical modeling, AnswerOn is able to help clients:
- Identify high-value subscribers who are likely to deactivate or who are dissatisfied
- Identify the key variables associated with a subscriber’s loyalty score computation
- Produce loyalty campaigns that extend individualized retention offers to high-risk, high-value subscribers
- Evaluate and analyze the effectiveness of existing customer retention campaigns
- Identify potential cross-sell and up-sell opportunities
- Reduce the cost of contacting subscribers by focusing only on high-risk subscribers