In business, we often talk about addressing customer “pain-points” to maximize profits. But how can you know what pain points are specific to your customer base? Surveys can help you get a feel for the general trends, but even they can miss out on crucial information. Likewise, they don’t allow you to probe further into what your customers like and don’t like. AnswerOn has generated a way to do just that.
Subscriber Churn: Why Successful Businesses Focus on Both Customer Retention and Acquisition
For decades, the practice of driving revenue has been through bringing in new business – and new customers. If you solely focus and succeed in acquisitions, you won’t account for customers leaving you. Not only does subscriber churn affect your net business, it also carries other hidden costs.