Revol Wireless Saves Over $500,000 with Predictive Analytics Solution from AnswerOn
Solution enables cost effective targeting of at-risk customers, increasing customer satisfaction and longevity
CLEVELAND, OHIO and DENVER, COLORADO, February 25, 2010 - AnswerOn Inc., a leading provider of customer retention , acquisition , loyalty , and profitability solutions to telecommunications service providers, and Revol Wireless a privately held pre-pay wireless provider, today announced that Revol Wireless saved over $574,000 in revenue by using AnswerOn’s transactional data analytics during the fourth quarter of 2009.
The AnswerOn Solution for Customer Retention uses advanced proprietary, patent pending models that are optimized to accurately forecast customer behavior and preferences. These models are built to adapt and “learn” thereby continuously increasing in accuracy. The end result is an accurate prediction of active customers that are highly likely to churn. Using this technology, AnswerOn builds highly personalized offers for at-risk customers, and then delivers the offers in a proactive and timely manner, AnswerOn performs on-going measurement and monitoring to optimize the accuracy of the models and maximixe the ROI of the retention offerings.
“Due to the increasing competition in the pre-pay market, we partnered with AnswerOn in June 2009 to predict which of our customers are likely to leave so we can proactively make them offers before they decide to leave” said Lisa Tsouris, Customer Retention Manager at Revol Wireless. “Since we began retention campaigns with AnswerOn in October 2009, our targeted campaigns have given us the tool needed to minimize cost of campaigns while increasing return. AnswerOn is our customer optimization partner, advising us on our various customer initiatives and deploying their predictive technologies which allow us to target our at-risk customers.”
Eric Alan Johnson , AnswerOn’s President and CEO said, “In the current economic climate, it is extremely important to retain each customer due to the affect of churn on bottom-line profit. With the cost of acquiring new customers more than five times the cost of retaining existing customers, from a pure economic perspective, it is much more profitable to invest in your current customers. By using AnswerOn’s unique predictive technologies for retention campaigns the results speak for themselves. This approach allows you to conserve marketing capital, increase effectiveness of marketing campaigns and increase customer satisfaction.”
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About Revol Wireless
Revol Wireless is a privately held, wireless communications provider that is headquartered in Independence, Ohio, a suburb of Cleveland. Revol Wireless offers unlimited wireless service to any phone number – wireless or landline – for one flat monthly rate – without requiring long-term contracts or deposits. Revol’s high quality, all digital wireless network provides the platform to offer truly unlimited service at a very affordable rate. Revol is a refreshing alternative from the traditional long term contract wireless communications companies. More information is available at http://www.revol.com
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About AnswerOn
Founded 2001 with headquarters in Denver, Colorado, and offices in San Diego, California, AnswerOn creates custom solutions to positively influence subscriber relationships in the service provider industry. AnswerOn’s Total Lifecycle Management solutions identify and help manage proactive customer interventions that create high value, loyal subscribers. AnswerOn’s history of multi-year partnerships with a variety of clients proves its ability to produce sustainable, long-term results that are unmatched by others in the field of predictive analytics. AnswerOn’s customers include many leading technology and telecommunication companies. More information is available at http://www.answeron.com.
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